How to Cook Everything Press

Quotes and references to reviews of the app are here:

Apple: Selected One of the Ten Best, Groundbreaking Apps—First 5 Years of the App Store

Taste Awards: "Best Mobile App," 2013

Denver Post: "Apps that will help you shop, cook and eat better. It's so dense with info that you might wander away from your Winter Squash Curry recipe into directions on making your own coconut milk. Give yourself some time to find your way around."

GeekSugar: "5 Apps You Need on the iPhone" "With over 2,000 recipes, 400 illustrations, and a built-in timer, the only thing this app doesn't do is the cook the food for you."

The Daily Meal: "Top iPad Cooking App of 2012" "The app version of Mark Bittman’s best-selling cookbook is destined to be a classic for iPad users."

Wall Street Journal: "Tablet as Sous Chef" "This is probably the best example of how an iPad app can be better in the kitchen than its cookbook counterpart. While author Mark Bittman's bound-paper version of this seminal cooking tome weighs around five pounds and takes up a ton of counter space, the iPad version has e-mailable grocery lists and a built-in timer to keep your beet rösti from burning."

Wall Street Journal: "The Omnivorous Michael Pollan" "I use Mark Bittman's book a lot. If I don't know how to make something, or want to remember the proportions in a roux, I'll look at Bittman's iPad app. I'm ruining my iPad. They need a cook-proof iPad with some sort of kitchen condom."

CNET: "With recipes so freely available online, it's difficult to recommend paying for a cookbook app. There is one such app I plunked down for, and I feel it's worth every penny."

CNET (Rick Broida): "Ultimately this is one of my favorite cooking apps."

Paste Magazine: "Mark Bittman’s ascendancy continues. He’s gone from food Minimalist to an all-around commentator, but what impresses me most is that he’s the first cook I’ve seen really get the iPad. As someone who loves to cook, the iPad seemed like a natural for recipes: you could include video, related recipes, updates, etc. With limited exception, most chefs/cookbook authors apparently don’t see the virtues of the iPad as a cooking gadget. Happily, Mr. Bittman does. The app is an absolute bargain at $10."

Portland Food and Drink: "Even with all the different recipes and tutorials, navigation is logical and easy to follow. For many of us who are used to paying a dollar or two for a program, this is a lot of money. Is it worth it? Yes. For the beginning to intermediate cook, I highly recommend How to Cook Everything for iPhones/iPads."

TIME (Techland): "Yes, there are free cooking apps out there, but none include all 2,000+ recipes from Mark Bittman’s seminal cookbook How to Cook Everything. The app also provides the New York Times columnist’s advice on equipment, technique and ingredients, plus photos, email-friendly shopping lists and a built-in timer with each recipe. The How to Cook Everything app actually seems pretty cheap when you consider you’re getting everything in the James Beard-award winning cookbook for $15 less."

The New York Times : Article: "Are Apps Making Cookbooks Obsolete?"

Kitchen Savvy : "This is perhaps the best cooking resource I own."

Starbucks, "Pick of the Week" in the USA (November 2011) and the UK/Ireland (March 2012).

Apple: iPad Hall of Fame

Twit-TV: Holiday Survival Apps

The Stir: "Thousands of recipes, tons of how-to tips, and even handy shopping lists are contained in this app from Mark Bittman. This app is great not only for brainstorming dinner ideas, but searching out advice for preparing everything you could possibly be thinking of cooking. I use it all the time for things that should stay in my brain, but never do (how long to hard-boil eggs, for instance)."

MIT Technology Review: "Then there’s the Mark Bittman How To Cook Everything app. For fans of the New York Times food section, this app can provide an almost infinite amount of menu-planning, cooking-esoterica-learning fun that actually succeeds in trumping the experience of leafing through the cookbook that inspired it. The search feature, the hyperlinks to related recipes within the recipe itself, pop-up windows that explain how to cut a particular vegetable, multiple tabs for variations, and for the cook’s own notes, even—and this made me actually gasp with delight—a feature that automatically puts the ingredients in a recipe, in shoppable portions, on a grocery list that can be easily exported."

PadGadget: "How to Cook Everything gets the big stuff right, but it’s the app’s attention to detail that makes it such a pleasure to use. $9.99 is expensive by App Store standards, but How to Cook Everything is a worthy investment. Many cooks may find it is the only cooking app they need, while others will discover that this is the app which finally opens up the possibility of cooking with an iPad."

Epicurious' Graduation Gift Guide: "Self-sufficiency is key in the real world. Say goodbye to mom-made meals, dining halls, and lots of takeout, and say hello to Mark Bittman's definitive cookbook. If all those years of studying have sworn the graduate off of books, get them the How to Cook Everything app."

Press Materials

Press releases for launches of the various versions of the How to Cook Everything App are here:

A Press Kit of images and icons is also available the app.

Contact

Please contact Mark Douglas, mark@culinate.com, +1-503-916-1777 with press inquires.